Homework 8

Chapter 4:

What shape curve is the sales response curve?

a- c

b-s 

c- l

d- n

answer: b

What does the 'A' in the abbreviation AIO stand for?

a- attitude

b- attributes

c- attracts

d- attention

answer: a

Chapter 5:

What is the standard percentage of commission an ad agency receives?

a- 20%

b-10%

c- 30%

d- 15%

answer: d

True or False

The Whole Egg Theory is a new trend in Advertising?

answer: True

Chapter 6:

Which of the following does not belong in the creative brief?

a-The objective

b- The target audience

c-The message theme

d-The Cost

e-The support

f- The constraints

True or False

Visuals tend to be remembered more then words.

answer: true

Chapter 7:

True or False

The hyperbole approach makes an untestable claim based upon some attribute or benefit.

answer: true