Homework 4

Chapter 1:

1) True or False

In the SMART goals the R stands for Readiness

answer: false

2) Which of the following is not one of the fours P's of traditional marketing

a-Price
b-Product
c-Produced
d-Place
e-Promotion

answer: c- Produced

Chapter 2:

1) Which is not an iconoclastic business name?

a- Apple

b-Monster

c- American Airlines

d- Gucci

answer: c- American Airlines

2) True or False

It is important to build up brand Equity?

answer: True

Chapter 3:

1) Cognitive refers to a person's:

a- understanding and thoughts

b- emotions

c- past behaviors

d- future behaviors

answer: A

2) True or False

In the evoked set method, the inept set is the brands that you will not even conceder.

answer: True