Homework 2

When I entered Old Navy I noticed that the ambiance of the store was very upbeat and happy. There was a woman who greeted me and asked me if I needed any help right when I walked into the door. There was a song playing that I did not know, but It gave me a little bit of a beach vibe. The mannequins were very prominent in there store right when you walked in, so i noted the outfits that were on them because I feel like Old Navy was telling me to. The lighting in this store was very bright. I did not notice any lighting techniques like I have seen in other stores like Victoria's Secret or Hollister. On the other hand, Old Navy is in comparison a much larger store, so maybe they could not do any lighting. The other costumers in the store varied a lot. I saw a few parent/child combinations shopping together, I saw some girls that looked to be in high school shopping, and I saw some women that were in there 30's. I did not see any men when i was in there! The staff was very helpful to me! Like I said before, I was greeted right when I walked in. I also asked a different staff member if they had a certain shirt in another size that they did not have out on the floor, and they checked for me. The impression that I have about this brand is that it can appeal to a lot of different age groups, mostly females shop here though they do have a section for males, the atmosphere they give off is pretty laid back and summer-y. I will definitely go back to Old Navy to shop for myself, I think that they have a great store here in Carbondale, and I felt very comfortable there.

Then I visited the website www.brandtags.net to research Old Navy.

A lot of the words that I looked at that were popular were affordable, basic, flip flops, and trendy. Overall I think that those are a good description of the store. There were some other negative ones like borring and sweatshops. It was very interesting to see what other people think of Old Navy. I also had fun looking at other brand's that I like!

Right away when you visit their website you notice the summer deals that they are trying to sell. Old Navy is a good store if you are looking for affordable prices and simple styles.

Overall I think that this assignment was very interesting, and I had  lot of fun doing it! I felt like a secret shopper which we used to get when i worked in retail.  I think that overall Old Navy was somewhat what I thought it was going to be. They impressed me with there store. I do think that could do a little better job with their ambiance. I think they should focus more of the quality of there store, and people will notice and drift towards that.