Homework 3

Evidently we live in a world of clutter of information. How do you think we deal with these messages?

I think that we deal with this information is a way that helps us sort it out. I think that most of it just gets ignored by the familiar messages get remembered or noticed. This is why advertisers have to work so hard to come up with something memorable.

How do marketers cope with the clutter? 

They have to come up with ideas that will grab you attention or create a feeling that will cause you to notice the advertisement. I think that it is very hard to do, but once you come up with an idea people will never forget it, and that is the goal is it not?

What is the future of advertising to ensure that the messages are effective? 

The future of advertising is placed in the power of the people. New technologies like the internet are making it easier for advertisers to reach us all the time. Advertisers are finally beginning to see that it is the people's feelings that matter, and once they realize those they can use them to their advantage.

Keeping this in mind, what is the role of branding?

It is very important to establish an effective brand because then people will trust it, and continue to shop with you. If you have a trustworthy name or a memorable commercial to create talk about your product, people will trust it.

What does it do while making decisions to buy products we need? Illustrate your answer with examples that you see in your everyday life.

It causes us to buy the products more often with more effective branding. For example when i go into a store i am more likely to buy herbal essence shampoo over the others because I have seen the commercials for as long as I can remember.  So because they have been around for so long they are obviously a successful brand.

Another example would be if i am at the mall I am more likely to go into the store Gap because I have seen the commercials on television and I really like them.