Homework 5

Viral Advertising-  the short video clip that is so compelling much of an advertiser’s work is done for them when their prospective customers forward it to their contacts quickly buil
ding up an audience of millions.

A good example of a company using this form of advertising is Diet Coke and Mentos. This campaign was never planned, neither

 by The Coca Cola Company nor Mentos. It started out as an exper

iment by Eepybird with a video showing two men adding Mentos tablets to a Diet coke. Watch to see the results. Several videos resulted, which makes it difficult to estimate exactly how many views the campaign has generated so far. But a qualified guess would be more than 50 million in total, including both the original and all the user generated videos.

This very unofficial campaign has generated loads of PR and causing thousands of consumers to contribute with their own eruption videos. Much of the hype around it was caused by statements whether or not it would be dangerous, or even lethal, to actually drink a Diet Coke and eat Mentos at the same time.

Guerilla Marketing or Advertising- Unconventional marketing intended to get maximum results from minimal resources. 

This example image i have posted is an advertisement for the Denver Water Company. They have put up a bunch to sit on, but put an unconventional twist 

on it. I think that it is a very clever idea, and it gets

people to think about the topic they are trying

to get across.

Ambient advertising- refers to intrusive ads in public places. With the cost of traditional media advertising skyrocketing and a glut of ads fighting for consumers' attention, marketers are aggressively seeking out new advertising vehicles. Cars, bicycles, taxis and buses have become moving commercials. Ambient ads appear on store floors, at gas pumps, in washrooms stalls, on elevator walls, park benches, telephones, fruit and even pressed into the sand on beaches.

For Example, This Company Focus is using this truck to drive around and advertise for it's store.