Homework 15

Questions for Test 4

Chapter 11

1) True or False

CRM stands for Customer Relationship Management

answer: True

Chapter 12

1) What group are not stake-holder's in an internal agency?

a) employee's

b) union member's

c) client

d) management

answer: c) client

2) True or False

Basic Brown's do not care about environmental issues.

answer: True

Chapter 13

1) What is the one constant thing about the World Wide Web?

a) It is never changing

b) It is always changing

c) It is black and white

d) It is for people 25+ years old

answer: b) It is always changing

2) Which is not a mode of online advertising?

a) Banner Ad's

b) Digital Video

c) Direct Mail

d) Classifieds'

answer: c) Direct Mail

Chapter 15

1) True or False

It is easy to define ROI

answer: False, It is difficult to define ROI

2) Test Markets are used to assess all of the following except?

a) Advertisements

b) Pricing Tactics

c) New Promotions

d) Marital Status' of Audience

answer: d) Marital Status' of Audience