A lot of mom's were offended by this advertisement used by Motrin. This happened because they used the word 'crazy' to describe mom's and their tag-line We feel your pain was offensive to some mom's. Also they associated baby wearing as a fashion and with pain making it seem like it is a bad thing. The mom's thought that Motrin should have reached out to the community to find out how they really feel about baby-wearing, so they began to boycott. In turn, Motrin pulled the advertisement and tried to apologize by saying ""With regard to the recent Motrin advertisement, we have heard you . . . please accept our sincere apology," reads the message signed by Kathy Widmer, the company's vice president of marketing." (Washington Post) I feel like the previous apology was not very effective, as a PR person I would have been very person especially because mother's were very emotional about this. I would have given my true apologies and feelings, and also I would have probably used a video so the people could see that I was really sorry. Overall I think this all could have been prevented if Motrin was more on the ball with their marketing department, big mistake.
Tuesday, June 9, 2009
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