Homework 12

Chapter 7:

1) True or False?

CEO's are the spokespeople more often in local commercials? 

answer: True

Chapter 8:

1) Components of the media plan include all except?

a-Marketing Analysis

b-Advertising Analysis

c-Media Strategy

d- Media Scheduling

e- Justification and Summery

f- Media Analysis

answer: f Media Analysis

2) True or False

No two media plans are alike

answer: True

Chapter 9:

1) What rank are Trade Shows in business expenditures?

a- 1st

b- 2nd

c-3rd

d-4th

answer: c 3rd

2) True or False

A bounce back coupon is placed inside packages?

answer: True

Chapter 10:

1) Cross- Selling comes in the____ of a sale

a- beginning

b-end

c-middle

d- what is cross-selling?

answer: a beginning

2) True or False

An effective post-purchase evaluation is a post card?

answer: True